You can setup the Facebook Pixel to identify Facebook & Instagram users who visit your website, as well as see how they have interacted with your website’s content and pages.
To get started, use the steps in the How to set up a Meta Pixel section of this guide on Facebook’s website.
Once set, go your Events Manager in Facebook, then click Data Sources on the left side of the page.
Select the Pixel you want to set up.
Click Continue Pixel Setup.
Select Meta Pixel and click Connect.
Select Install code manually.
Copy the Pixel base code.
With the Pixel code copied, navigate to your MemberNova website’s Member Area.
Click Settings or the Gear icon on the left menu.
Click the Website & Branding tab.
Click the Meta Tags link in the Settings section.
On the Edit Meta Tags page, click the Add button at the top right.
Select the Custom option from the Meta tag type drop-down menu.
Paste the Pixel base code into the Custom string textbox, copied from Step 7.
Click the Save button. The Facebook Pixel is now added to your MemberNova website.